A matter of style

The image of quality

 
Everyone wants to be more seductive, but seduction only works when, in concrete, there is something behind it. If it's just image, if it's just smoke, it becomes treason.

We want people who when they go around to sell our products believe in what they do and we do everything to establish this kind of relationship, also because then they have to transfer this their state of mind, this culture to the customer.

If a product is handled well in a certain way, in a certain channel, and the interlocutor is stimulated by topics such as sourdough, tradition, family culture, history and research of the Ingredientistica, then the circle closes and you get a return of image that then results in actual outcomes.