The choice of Bonifanti
There is no need to find an excellent or 100% good strategy, because it's impossible. But the strategy must be coherent.
To be consistent it takes a team of people who feel the same way, who shares the goals and how to reach them.
The process, the efforts, the research on the raw materials, the attention to the packaging and to the human relationships. All this amazes and fascinates.
You just have to have passion and love for what you do, always. You have to love what you do, so you can do everything.